You want to live with your own rules. You do not want to go to a job that you hate. You know you can have a different kind of life. But you do not know where to start. You’re not alone! I was just like you. There are millions out there just like you.

Today we will talk about how to live and work independently. After reading this text, I want you to get angry!!! Be emotional? Be upset :( Be happy :) Be anything you want but don’t be quiet.

Take your sharpest questions with you and come to me.


Let’s start the change. 

Here we go:

1. Starting a Blog (Investing In Education And Training)

If somebody tells you that you will earn money from blogging in a month, two months, three months…  Don’t believe this person because you never know when exactly you will make money from blogging.

Some people can spend 10 hours a day for blogging and some people can only spend 30 minutes. Also, people have different niches, strategies, experience. So this can’t be known. But there is one thing very clear to bloggers:

You should invest in self-development. And yes, this is education, training, mentorship programs… If you get help and improve your self, you will take a shortcut and reach your goals much faster. 

I hope you will gain insight about blogging after you read this article.

Let’s start!


2. Find Your Topic/Niche Before You Start a Blog

Everyone makes at least one thing good in this life. 

What are you good at?

Think about the things you love. Think simple. Very simple. Good at biking, good at cooking, good at writing, good at reading, good at flower growing, good… Simple. Why? Because we are after something you like. Something you can stick with. We are not chasing the money. Yet! We’re chasing the life itself now.

The money will come sooner or later.

If you build a job that will bore you to death, you will leave it soon.

Do we need this?


Ok, then let’s move.

3. Write For Success Before You Start a Blog

Now it’s time to write about your favorite thing. Without writing, it will be really hard to show that you are an expert in this field. Read here why.

Let’s say you like growing flowers and you are good at it. You know a lot about this. And there are hundreds or thousands of people who have tons and tons of questions about this. “How to grow daisies?” they keep asking to Google.

Here you should start writing about “how you give life to daisies and keep them alive” and answer the different questions of those people.

Remember, you are the expert. They need your help.

“Don’t you know how to grow a daisy, sister/brother. Come here, I will teach you!”

4. Who Are You Writing For? Define Your Target Market

Yes, you like growing flowers, you will write about flowers and you will make money from a flower hobby site, but who is your target group?

Who do you want to address? Who do you want to help? Who do you want to sell?

This is important. Very important. If you take the target group too wide, then you can not answer the right questions. When the target market shrinks, you can respond to a more specific group who have more specific questions and you can become a very important resource for this specific audience.


Let’s say you realized that city people are sick and tired of seeing ugly-tall buildings everywhere. And they want to have colorful flowers on their balcony. They want to colorize their life. Check this out.

Then maybe you can come up with a niche concept like “Balcony Gardening for Beginners”. You can help them have a colorful life.

Who is the target group? Working people who are interested in gardening on their own balcony. Can you solve their problems? I guess you can. And your site will not be one of the hundreds or even thousands of similar sites on the internet. You are a very important source of information on a very narrow field of gardening. Not bad at all!

Before you start a blog, you should pay attention to keywords. Which sentences do people search on Google? “How to grow daisies?” or “The best way to grow daisies?” Not only in the title, but also in the text, using the right keywords will make you visible on Google.

So you need to do a market research here. Investigate how many times people search this topic and similar topics on Google. You can do this from Google Keyword Planner (free) or (not free) or any other keyword research tool.

The more research you make, the more confident you will be. Don’t underestimate this. It will give you a lot!

Also, make a good competitor research before you decide on your niche market. Do you have competition? It’s not a good thing if you do not have a competition. There should be a good reason if people didn’t choose to make money in this market. Light competition is good.

What are your competitors doing? Check their websites. Do they have a service or a product that they sell online? What are the competitors doing in other countries? Can you narrow this market further and still make money?

5. Start a Blog on WordPress: Road To Online Success

You do not have to start a blog with a very professional website. Blogs now look like websites anyway. My site, iaminyourshoes, is a WordPress site. In WordPress, you can start a blog for free. You can change the look of your site with free or paid themes. You can also build a much more professional site by purchasing your own hosting.

If you are going to make money online, then it is the best to get your own domain and hosting. You can get your domain and hosting from the same company.


Here is a small guide on how to choose a domain name:

  • Not too long
  • Find something that you really like. Getting bored of the name will give you hard time.
  • Find a name that is less specific if you don’t have a specific topic. For example, don’t buy a domain called “” if you also plan to write about other professions.
  • Be creative and let people remember your domain name.
  • Check the history of the domain. (Don’t buy it if it had a shady history.)

And here is a guide on how to buy your domain and hosting, install WordPress and create a website:

A - Domain Name And Hosting

You need a domain name for people to visit your site. My domain name is Twitter’s domain name is So you need to name your website with your domain name.

Hosting, on the other hand, is a computer that runs 24/7 and holds all your website information. So it holds all of your content like articles, videos, photographs, infographics, audios… whatever you see on a website.

If you only own a domain name but no hosting, the people who will try to visit your website will see nothing. It will be blank. With hosting, people who are visiting your site will be able to see all the content you uploaded to your website. In summary, hosting is a computer that you rent from a hosting provider to hold your website information for you.

Without a domain name and hosting service, you can’t have your own website.

You can get your domain name and hosting from a trusted company which I will mention below.

You don’t need to buy anything besides a basic “Web Hosting Plan”. So don’t get confused with all the other options on the web page of the hosting provider.

If you visit the Web Hosting Page of HostGator, you will see 3 plans: Hatchling Plan, Baby Plan and Business Plan. You will see that the Hatchling Plan is the cheapest one and I recommend you to buy this plan because you can upgrade to other plans anytime you want.

The difference between Hatchling Plan and Baby Plan is, Baby Plan lets you have unlimited domain names. If you are going to start with one blog which I recommend, it’s better to start with the Hatchling Plan and as I mentioned above, you can upgrade to other plans anytime you want.

When you click “Sign Up Now” to Hatchling Plan, you will see two options: 1) Register a New Domain, 2) I Already Own This Domain.

If you bought your domain name already, you can click “I Already Own This Domain” and enter your domain name.

If you don’t have a domain name yet, click “Register a New Domain” and write the name you want to like to have for your website. You will choose between .com, .net, .online… But, “.com” is always the best option since it is the first place we all look when we are searching for a name on the internet.

Once you chose your name, let’s say with .com, it will ask you if you also want to purchase .net, .online and all the other extensions. You don’t need these options in the beginning of your blogging journey.  

It also asks you to purchase “Domain Privacy Protection”. This is about to hide or publish your contact information. This option hides your name, email address, and your real address. It is about privacy and it’s totally up to you to buy it or not.

On “Billing Cycle”, choose how many months you are buying the hosting services for. The longer option you chose, the cheaper the service will be because they give discounts with longer options.

Choose a “User Name” and a “Security Pin” and enter your billing information.

Then, it’s going to ask you if you want additional services. Since you can buy them anytime you want, and you don’t need them right now, I suggest you not to buy them and uncheck their boxes.

Then you will see the amount due. Once you pay and “Checkout”, you are done for signing up for hosting. The next step is installing WordPress.

B - Install WordPress

WordPress is a content management system which helps you to manage your website. You don’t have to know coding on WordPress to show your articles, photos, videos… to the world. Generally, it is an upload and a drag and drop system where you easily create a website. With all the free helpful tools (plugins), WordPress is the most popular tool to create a website.

Also, you don’t pay a single dollar to WordPress for this service!

Click “Hosting” page after you make the hosting purchase. Scroll down and click “Launch Quick Install”. Scroll down and click WordPress. And you can select a domain name for installation. Write here the domain name you bought or you already have. You can leave “directory” blank.

Click next and you will see the “Blog Title”, “Admin User”, “First Name”, “Last Name”, “Admin Email” boxes. Write a blog title, don’t spend time here because you will be able to change it. Also write your first name, last name, and email. Check “Automatically create a new database for this installation” and “Terms of Service Agreement” and click Install.

The installation will take a few minutes. Once it’s done, copy your “User Name” and “Password” and store them anywhere you consider safe.

When you type your domain name and visit your website, you will see that it is not live yet. This process generally takes 2-3 hours. Sometimes it takes longer but generally, it takes 2-3 hours.             

When your site is live, you can log in by adding “/wp-admin” to your domain name like: “”

Enter your username and password.

You are in.


C - Create a Website

When your website is live, you don’t need to pay a web developer thousands of dollars to create a website.

After this point, you can download themes and plugins to change the design of your website, you can upload your content and start your online journey.  

If you need more help, there are countless videos and guides on the internet that are teaching how to find/download useful plugins and play with your content. All you have to do is type “How to find/do/download/change this and that on WordPress” to Google.

And of course, you can always get help from me :)


If Google likes you, people will find you easier. When Google starts to see you as an authority, it starts to mumble. What does Google say about you?

“Well, he/she knows gardening, he/she produces quality content, he/she answers people’s questions, and people are following him/her, so let’s carry him/her to the first page.”

If you can make talk Google like this, then you are in the very right way. This is called SEO my friend. It’s a big deal. But it is another story. I will write about it in iaminyourshoes. Let’s focus on minimizing our mistakes at this step.


Here are some common mistakes that you should avoid when you are starting a blog:

  • Pick the wrong topic/niche.
  • Write for the wrong audience.
  • Don’t believe in your topic/niche. Don’t like the subject.
  • Write/create content without passion.
  • Pick a wrong tone.
  • Copy content from other sites.
  • Think like, create like, be like every other identical blog in the blogosphere.
  • Just sell, don’t’ provide value.

6. Becoming An Authority

Start your social media accounts related to your blog. Share your blog posts on these accounts. Make gardening videos on Youtube. Don’t be boring. Act like an expert.

Connect with people and answer their questions. You love this job. Let the world know that you love this job. You are the “right address” for balcony gardening.

Create joint projects with other bloggers. Exchange audiences. Example: Invite people to your online/offline events and join their online/offline events. This will grow both side’s audience. Your community will be happy because they get valuable information from an additional trusted source. This works best when the area of expertise of both bloggers completes/feeds each other.

How to start collaborating with bloggers:

  • There are numerous blogs in the blogosphere. The quality is immature mostly. But there are also very important blogs out there. And their content is worth reading, informative, bright, impulsive, clever, fun…
  • Find them.
  • Read them.
  • Analyze them.  
  • Note down the topics that you want to collaborate with.
  • Note down their articles that you want to talk about.
  • Note down the blogger’s activities (webinars/meetups/book talks).
  • Follow them on social media.
  • Write an email. Briefly introduce yourself and your site. Shortly talk about how you enjoy their work. Mention the articles, topics and activities you feel excited to follow and you will be happy to make a collaboration. Don’t write down dozens of collaboration ideas.
  • Give time to the blogger to read your site and evaluate your work. If you have a sound site in your hand, there is a high chance that you will receive a reply.

B) Before you build Power Groups on Social Media, provide value first. Then create tweet waves with people who you really helped and surf on the impact that you created. Add these people to your Power Group Lists. They are your community. You should really care about them.

So, what happened?

You started to write in the niche that you love. You now have your site and social media accounts. Google sees you as an authority. People are waiting for your next blog post. They ask questions. So you have a living site. This is very important because if you were not interested in what you write, you would not be able to make money from it.

Now we can take some steps to make money from your favourite topic.

7. What To Sell/How To Sell Online?

What do you want to sell? Again a simple question. How do you want to earn money from your blog? Will you sell products or knowledge? Or will you sell both of them?

Let’s continue with the example of “Balcony Gardening For Beginners”. Can you sell Balcony Garden Kit to these people? (Such as seeds, tools, manuals…)

Or can you sell grown flowers to these people right away? I do not know the answers to these questions. You are the expert. But there is something I know for sure. If you do enough research, you can sell a product to these people who want to be gardeners on their balconies.

When it comes to selling knowledge, what about writing an E-book about this topic?

An e-book that contains the frequently asked questions and the best answers you have on your site. You can sell this book on Amazon, on another e-book platform or on your own website.

What about selling online courses? After all, these people want to grow flowers on their balcony right? This can also be learned with an online course. Your E-book can be a good source for your online course. You can use platforms like Udemy, which offers many tools to easily create the course. Or you can sell this course again from your own website.

If you become successful in online courses, you will see people asking also for one on one courses. You can teach them over Skype. Or you can do a webinar for a crowded audience.

You can also advise/consult companies or startups who want to use your knowledge.

When you are selling your products and services, you can use TransferWise instead of Paypal, since Paypal has deadly currency exchange rates on international payments. 

8. How To Grow Your Online Business

Here is the list of common/well known activities to grow your online business:

  • Invest in education and training.
  • Never copy content.
  • Create high-quality content for organic traffic. You can also hire a content creater from Fiverr
  • Watch your traffic.
  • Collect emails
  • Run a successful email campaign.
  • Make a social media plan. Which sites do you really need to show up? Which activities are waste of time? Get help if you are confused.  
  • Use ads only when you really need them.  
  • Organize online (webinar) and offline events (meetups).   
  • Make promotions.
  • Don’t always sell. Help people in your area of expertise. Answer their questions. Be happy that you can help someone. This will give you the energy you need to walk in your path.
  • Build your network. Meet new people. Let the world know that you are doing this business, you have a beautiful website and you are open to collaboration.
  • Partner, collaborate, work with people. Create win-win projects. Let everybody win.    
  • Thinking of new ways and meeting new people is an everyday job.

No list is creative enough compared to the list that you will build with your knowledge in your area of expertise.

After you produce high-quality content for your website, be creative, build your own strategy and try different ways of increasing traffic and making more sales.

As you see, there are many options ahead. There will be much more if you start a blog now.

Start now!

I will be with you. 

I am in your shoes.

strategy session

start a blog & make money online

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