It’s going nowhere.

Why?

Well, you know that it’s not because of me being in your shoes right?

It’s because of our direction.

And everything’s gonna be ok if we start looking in the mirror.

Let me drive the shoes for a minute.

 

 

 

“Ultimately, if you can say that I’m a bad owner and we’re winning championships, I can live with that. But if we’re not making the playoffs and we’re spending and losing money, then I have to look in the mirror and say maybe I’m not taking the necessary steps to doing what it takes to run an organization.”

 Michael Jordan

1. Why Selling Online Is Not Working?

Because we sell too much. There is no value. We don’t try to change moments/moods/perceptions/lives of people. 

“Are you crazy? How I am supposed to do that?”

Let’s just start with creating a product that we are proud of, build trust with providing value and earn social proof with giveaways.

 

2. Why Content Is Not Working?

Because our content is weak. It is written by the content platforms (and their writers) that have no clue about what we do. Their words are plastic. People can smell that. 

It is clear that we don’t have time to check the quality of our content. That’s why people don’t believe in our story. 

3. Why Social Media Is Not Working?

There is no “right” social media channel. There is high quality content.

Talking only about our products is a no-no. 

Doing cheap parlor tricks like follow – unfollow… This looks bad.

Really really helping people is magic. Really!

 

4. Why SEO Is Not Working?

Because it is too competitive. 

Do we really want to chase the traffic that will hopefully come from the long long long long long long long long-tail keyword?

Don’t we think that there are other ways to make money online besides “traffic” like earning trust 1 by 1.

 

5. Why Listening To Marketing Gurus Is Not Working?

Because this is not their life. 

They are living in another time and space. 

Yes, they are also selling. 

Yes, most of the time they pretend to provide value. 

And yes, they hide their best tricks (if they have any). 

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